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Kendall Jenner launches The Estee Edit at Selfridges

Source: David M. Benett / Getty


The Kardashian Klan simply cannot stay out of controversy for no more than fifteen minutes. This time, the least-drama filled sister, Kendall Jenner is in hot water with social activists following a Pepsi ad commercial released yesterday to which she starred in, take a look:

Following scenes of Jenner walking with the marchers, she gives a can of Pepsi to a policeman in a line of officers as they go by, and everyone cheers. Some of the backlash she’s capturing is the ad is apparently “tone deaf,” that it was appropriation of the recent influx in protest, more specifically speaking, the Black Lives Matter movement.

Also, the commercial apparently stemmed the idea that a photo which went viral last year of a woman standing in front of a line of police officers at a Black Lives Matter protest in Baton Rouge, was similar to Kendall’s position in the commercial:

“Literally, Pepsi just used Kendall Jenner to co-opt the resistance to sell a freakin’ can of soda. Okay? There were no police pictured in riot gear as they often are when Black and Brown people are putting their bodies on the line to protest. ” – Symone Sanders, CNN Political Commentator

However, Pepsi is defending the ad, saying in a statement released last night:

“This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.”


What do you think of the ad and Jenner’s role in it?

Do you think the backlash is warranted or not?

What do think of Pepsi saying the ad is about “people from different walks of life coming together in a spirit of harmony”?