“Lavender,” produced by hitmaker Kaytranada, is a synched out, funk laced remix of “Nightfall,” originally sung by Canadian band BADBADNOTGOOD. The video released Sunday, re-imagines a world filled with clowns and provides a scathing rebuke on politics, media, police brutality and racism.
In one of the final scenes Snoop Dogg holds a gun to the head of Ronald Klump, a caricature of Donald Trump in clown face. As Snoop raps, “This is the final call,” he pulls the trigger, emitting a small flag with the word “Bang,” from the barrel of the gun.
The video will spark serious discussions among supporters and detractors, mainly due to the usage of violence and drug paraphernalia.
In an interview with Billboard, the rapper said he aims to make “a song that was not controversial but real — real to the voice of the people who don’t have a voice.”
He continued refusing to mince words regarding the 45th president, rebuking the the divisive policies and rhetoric Trump’s administration aims to support.
“The ban that this motherf–ker tried to put up; him winning the presidency; police being able to kill motherf–kers and get away with it; people being in jail for weed for 20, 30 years and motherf–kers that’s not black on the streets making money off of it — but if you got color or ethnicity connected to your name, you’ve been wrongfully accused or locked up for it, and then you watching people not of color position themselves to get millions and billions off of it,” Snoop Dogg said.
The Doggfather enlisted YouTube prankster Jesse Wellens to direct the video. According to Billboard, Wellens and Snoop Dogg share a collaborative relationship because they share the same business manager.
Actor Michael Rapaport also makes an appearance in the video, posing as a suburban father decked out in clown gear who is eventually pulled over and fatally shot by a police officer. The scene evokes imagery evokes imagery from the Philando Castile shooting in July.
Snoop Dogg told the outlet he hopes the visual propels further discussions around the current political climate.
“I feel like it’s a lot of people making cool records, having fun, partying, but nobody’s dealing with the real issue with this f–king clown as president, and the sh-t that we dealing with out here, so I wanted to take time out to push pause on a party record and make one of these records for the time being,” Snoop Dogg said.
Happy Presidents' Day! 44 Photos To Make You Miss Obama
1. Barack Gives Daughter Malia a KissSource:Getty 1 of 44
2. Michelle and Barack tell the kids a storySource:Getty 2 of 44
3. Michelle and Barack KissSource:Getty 3 of 44
4. Michelle and BarackSource:Getty 4 of 44
5. First Family PortraitSource:Getty 5 of 44
6. Two TermsSource:Getty 6 of 44
7. Barack Obama and Michelle ObamaSource:Getty 7 of 44
8. Michelle and Barack host a State DinnerSource:Getty 8 of 44
9. The Obamas on Air Force OneSource:Getty 9 of 44
10. The First Family in LondonSource:Getty 10 of 44
11. First Lady Michelle Obama with daughters Malia Obama and Sasha ObamaSource:Getty 11 of 44
12. Sasha and Malia Obama at the 2016 State DinnerSource:Getty 12 of 44
13. Turkey PardoningSource:Getty 13 of 44
14. Sunday ChurchSource:Getty 14 of 44
15. Gobble, GobbleSource:Getty 15 of 44
16. Malia Obama, the First DaughterSource:Getty 16 of 44
17. Barack Obama and his daughter Malia ObamaSource:Getty 17 of 44
18. Team ObamaSource:Instagram 18 of 44
19. A Family AffairSource:Getty 19 of 44
20. Flashback To The Old DaysSource:Pete Souza 20 of 44
21. Happy Birthday!Source:Getty 21 of 44
22. Candidly AwesomeSource:Pete Souza 22 of 44
23. Historic First FamilySource:Getty 23 of 44
24. Ice Cream TreatSource:Getty 24 of 44
25. TV TimeSource:Pete Souza 25 of 44
26. Playing In The Oval OfficeSource:Instagram 26 of 44
27. Always Giving BackSource:Getty 27 of 44
28. A Christmas StorySource:Getty 28 of 44
29. Hawaii Trip!Source:Getty 29 of 44
30. Obama Loves Team USA & His WifeSource:Getty 30 of 44
31. Malia and Sasha ObamaSource:Getty 31 of 44
32. Michelle Plays on a BikeSource:Getty 32 of 44
33. Obama Loves Team USA, His Wife & MaliaSource:Getty 33 of 44
34. Reading TimeSource:Pete Souza 34 of 44
35. Family SupportSource:Getty 35 of 44
36. The Sister SelfieSource:Pete Souza 36 of 44
37. Supporting MomSource:Pete Souza 37 of 44
38. Giving Back On MLK DaySource:Getty 38 of 44
39. Obamas Give Back To The CommunitySource:Getty 39 of 44
40. Always Supporting Small BusinessesSource:Getty 40 of 44
41. Obama SwaggerSource:Getty 41 of 44
42. Laughs & TurkeysSource:Getty 42 of 44
43. Christmas With The ObamasSource:Getty 43 of 44
44. 50th Anniversary Of March On SelmaSource:Pete Souza 44 of 44